Accord is a privately-owned company operating in the direct-response advertising agency sector. Mainly niche-market advertising agencies, each has an active base of several hundred clients, for whom they buy millions of pounds worth of media exposure, every week.

The individual agencies each specialise in one or more categories and are among the leaders in each of their fields. Accord provides its agencies with IT and Production Systems, Financial Management and Human Resources infrastructure which, in turn, enables them to assist their clients with innovative, value-added and performance-measurable advertising solutions.